DISCOVER THE POWERFUL SYSTEM BEHIND HOW WE'VE BEEN LEVERAGING CUSTOMER ACQUISITION INTELLIGENCE TO HELP OUR LAW FIRMS INCREASE THEIR MONTHLY REVENUE BY 65-73% IN UNDER 60 DAYS.
…All While Avoiding the 3 Most Common (But Fatal!) Mistakes that Force Clients to Choose Your Competition Instead
We are Extremely Proud to Present:
The R.O.I. PROFIT PLAYBOOK
“Recruiting great marketers should be your number one priority.” — Kipp Bodnar
By now, you probably already know how crucial digital marketing is to the success of your business online. So let’s talk about how to get the results you’re looking for.
Traditional marketing is out.
These days, a quick Internet search connects us to every possible service we need.
That’s why local Attorneys agree – you simply cannot survive without an online presence. Without it, clients would never know you exist!
But this is where the problem starts…
In an effort to have some kind of online presence, many businesses fall victim to the idea that “something is better than nothing.” Oftentimes, not even realizing the disastrous impact of their poorly managed digital image.
Despite their best intentions, many Lawyers are making fatal mistakes that are actually hurting their bottom line. (I’ll reveal these in just a moment.)
THE 2 COMMON SCENARIOS THAT MANY ATTORNEYS INNOCENTLY FALL INTO THAT CAUSE THEIR ONLINE MARKETING TO FAIL...
1) Attempting To Self-Manage Their Own Digital Marketing.
Yes, being “too good” at your own marketing can actually hurt your business. Here’s how…
The problem: You can’t ever get comfortable! That rush of clients will dwindle (or die off completely!) if you don’t keep up with your digital image. Your phone will stop ringing, and when you return to your marketing efforts, you’ll be forced back to square one. This cycle will go on and on while failing to stimulate true, ongoing SCALABLE growth in your business.
2) Asking an Employee to Manage Their Marketing.
An incredibly popular “solution” that more often than not, causes bigger problems than gains. Why?
The problem: By tasking your staff, you take time away from their regular duties. Ultimately, their performance will end up suffering somewhere. Not to mention, they are not digital marketing professionals. You’re placing your lifeblood (ie. your brand and ability to attract new business!) in the hands of someone who lacks sufficient training to take on such a huge responsibility.
It’s easy to see why so many local business owners fall into these traps. You wouldn’t reasonably expect that either scenario could so badly hurt your potential to attract clients.
But how exactly do these digital marketing “solutions” damage your online reputation and direct potential clients towards your competition?
THERE ARE 3 FATAL (YET OFTEN, UNINTENTIONAL) MISTAKES THAT ARE INFLUENCING POTENTIAL CLIENTS TO CHOOSE YOUR COMPETITOR OVER YOU...
Fatal Mistake #1
An Outdated, Poorly Designed Website
Clients are searching for your business on Google and if they find a website that’s difficult to navigate or looks like it hasn’t been updated in years, they will take their business elsewhere.
The Impact on Your Clients:
You’d never expect your clients to feel comfortable walking into a messy and disorganized office. The same goes for your online presence. A poorly designed website will cast doubt on your professionalism and influence clients to look elsewhere for quality service.
Fatal Mistake #2:
Social Pages That’s Littered With Poor Quality Posts or Isn’t Updated at All
The Impact on Your Clients:
According to an article by Forbes, 78% of consumer buying decisions are influenced by a company’s Facebook page. This makes Facebook a powerful tool in attracting new and repeat business. However, if your page offers no content (or content that’s poorly thought out) the impact will quickly work against you. Clients will be left with a sour impression of a disorganized and/or poorly managed business.
Fatal Mistake #3:
Failing to Keep Current Clients Engaged
Just because a client has walked through the door once, it’s not guaranteed that they’ll return. Business owners often fail to take advantage of key digital resources that will maintain their customer relationships and strengthen customer loyalty.
The Impact on Your Clients:
If you don’t maintain your relevance, clients will forget why they fell in love with you in the first place. Not to mention, failing to stay in contact often makes clients feel under-appreciated and forgotten. Making it much easier for competitors to sweep your clients off their feet and take away business that used to be all yours.
Are You Capitalizing on the 3 Most Powerful Marketing Levers in the World to Grow Your Law Firm?
If the answer is “NO” or even “I don’t know,” then you owe it to yourself to take just a few minutes to read this…
Why? Because we’re different!
We’re not like any other marketing consultancy you’ve ever run across. We don’t provide shiny objects, or marketing tricks. And we don’t offer the latest and greatest bells and whistles.
So… How exactly do we do that?
Well, it’s our experience that there are three core marketing systems that every firm like yours needs to plan for and optimize to maximize growth potential.
And here they are:
NOTE: Very specific order for a reason!
We are Extremely Proud to Present:
The R.O.I. PROFIT PLAYBOOK
The First System "R" is for:
REP-AWARENESS AMPLIFIER
It’s a Reputation & Brand Awareness Marketing System Designed to Protect, Promote & Monetize Your Most Valuable Asset — Your Good Name!
Studies show that only 5% of buyers are ready to buy right now. You can’t force the other 95% into a buying position by spamming them with “Buy This Now” campaigns.
When people are finally ready to make a purchase, your goal should be one of two things:
- Clients recall your brand, or at least;
- They recognize you in a lineup of other brands.
Brand awareness is the most powerful weapon in your growth arsenal. It’s how you win in crowded markets. When done right, it works tirelessly to build your reputation.
It’s what builds shortcuts to your solution in your prospects’ minds when it comes time to decide which company is right for them.
Rep-Awareness marketing is the way to accomplish that. It’s the sum of activities to help your brand become the instinctive choice for consumers.
These strategies are built on two components: brand recognition and brand recall.
- Brand recognition happens when your target audience recognizes your brand when they see it (even if they’ve never used your solution). This level of familiarity means you have successfully made it past “obscurity.” Your brand is now closer to being chosen when the need arises.
- Brand recall goes a step further. It happens when a client can name your brand when reminded of what you sell (aided recall) or without that reminder (unaided recall).
If you haven’t invested in Rep-Awareness marketing then the opposite will happen. Your audience will flock to brands with a strong reputation because they don’t associate you with their needs.
If you want to direct more of the 95% of consumers that aren’t yet ready to commit toward your brand and away from competitors, reputation & brand awareness marketing is the way to go.
Reputation & Brand Awareness: more important than ever!
What are you doing to proactively protect, promote and monetize your reputation and brand awareness?
The Second System "O" is for:
ON-DEMAND REVENUE
It’s an Automated Sales System Designed to Convert Relationships Into Revenue.
Once you’ve done all of the hard and often costly work of getting a client, you need to make sure to maximize the lifetime value, or LTV, of that client.
Whatever metaphor you want to use… Mining your backyard… Picking the low hanging fruit… The point is the same: it makes more sense (both financially and from an efficiency standpoint) to fully capitalize on your existing client base than to be constantly on the hunt for new clients.
The more value you can generate from each client, the less you have to spend on marketing, which means you can increase your profit margins and/or reinvest the savings into your products and services—in the process making your business even more attractive to your clients!
Which means that you need to have systematic processes in place for up-selling them when they make their initial transaction. You need a system for cross-selling them with other complimentary products and services that you have, and then you need to resell them over time by keeping in touch with them and nurturing those relationships.
Despite having easy access to new and cool tools, most businesses are leaving money on the table because they’re not maximizing the repeat-sell potential of each client.
In fact, our experience shows that you need to keep in touch with everyone in your market at least once a month to remind them that you’re there and to remind them why they love you.
What are you doing to use your successful relationships to create new, organic opportunities (to maximize the lifetime value of your client base), so that you can spend less and make more?
The third system "I" is for:
INTELLI-ADS ACCELERATOR
It’s an Intelligent Paid Client Acquisition System Designed to Build Attention + Audience.
It’s our experience that a business that wants to grow needs to make sure that more people know about it today than it did yesterday.
If you’re not meeting new people and telling them about your products and services, you’re not developing a pipeline of potential new clients and you are going to see fewer sales in the future as a result.
This sounds pretty obvious, I know. But I’m always surprised when I talk to local business owners and ask them about their promotional efforts — or lack thereof.
When I look at the pipeline-filling activities of Law Firms, we see mostly a scattershot approach. A campaign here and there … with only a vague idea on whether they are getting a positive return on their investment. No wonder so many businesses become skeptical of marketing:
They’re doing it wrong!
Very rarely do we see coordinated, systematic and metrics-driven efforts to reach a wider audience and drive more prospects (i.e. people who are interested in what they’re offering/selling) through their front door.
But this kind of focused, ongoing and intentional approach is exactly what’s necessary to reach more qualified prospects in a cost-effective ‘not to mention satisfying’ manner.
A once-in-awhile, ad hoc marketing strategy is not going to get the results you need to achieve consistent, predictable business growth.
Hope Is Not A Strategy — Hope Doesn’t Make Sales!
What are you doing to ensure that more people know about you today than yesterday?
When all three systems are done correctly, and you deliver the excellent products and services we know you do, there needs to be a strategic process in place to make sure that you’re consistently, predictably and reliably growing from all that hard work as you possibly can.
From there, it funnels back down and feeds into your reputation & brand awareness, making it stronger, and starting this virtuous cycle again. More people are hearing the good things about you, and ultimately, you’ll be spending fewer marketing dollars, because you’ll be getting more and more positive buzz in the marketplace! You’re growing organically at a nice, fast, healthy pace.
When it Comes to Connecting Local Businesses With a Steady Stream of Clients, We’ve Got it Down to a Science.
The reality is that in today’s competitive business environment, you can’t afford to be without a smart strategy for marketing your business.
If you’re not using these 3 strategies to their fullest, then you need help.
Since we started iHelp Law Firms, we’ve been fortunate to work with great business owners like you and using the “R.O.I. Profit Playbook” system to boost sales and profits. We’ve discovered that this strategic approach is THE most efficient, affordable, and measurable way of generating new leads for your business while continuing to nurture your existing clients.
But here’s the rub: there is an art and science to doing it right. We’ve figured it out, and we can help you!
So, if you’re ready to streamline your digital marketing with a strategy proven to attract new clients, relieve your workload and grow your business… Well, we cannot wait to work with you either.
Which is why we’re here!
Simply Put, We Know How to Make Businesses Grow!
STOP LOSING CLIENTS THAT SHOULD BE YOURS...
Got More Questions Before You Sign Up? Book A Q&A Strategy Call!
HOW CAN YOU BE SURE THAT
THE
"R.O.I. PROFIT PLAYBOOK"
IS THE RIGHT FIT FOR YOUR BUSINESS?
There is no shortage of digital marketing services available to you. Choosing the right fit for your business is important to your continuous success.
Here’s Why You’ll Love Working With Us:
Promise #1
Every Day We Take Steps To Build And Protect Your Business’ Digital Image To Ensure It’s No Longer Working Against You
You can enjoy peace of mind knowing that your online brand is fully protected and always working in your favor. Most importantly, you can feel confident that your digital presence is actively contributing to the growth of your business.
Promise #2
You’ll Enjoy a Fully Hands-Off Approach to Growing Your Business and Attracting New Clients
We remove you and your staff from the equation. Freeing up your precious time to focus on taking great care of your clients, while allowing your staff to complete their tasks efficiently and effectively.
Promise #3
We’ve Stripped Away the “Fluff” to Offer Affordable Packages That Produce Results
As a local business, you don’t need the fancy digital services of a big-time corporation. You shouldn’t have to pay huge corporate prices either. You’ll never pay for unnecessary efforts because we focus on providing exactly what you need to deliver results.
Most of All, You’ll Love Working With Us Because We Get the Results Your Firm Deserves!
Data shows, and our experience proves, that each of these systems can account for about ~33 percent growth on their own, but combined have a compounding effect that can help a business get really explosive growth.
Simply Put, We Know How to Make Businesses Grow!
STOP LOSING CLIENTS THAT SHOULD BE YOURS...
Got More Questions Before You Sign Up? Book A Q&A Strategy Call!
FAQ
In short… we have an amazing team that is dedicated to making your Business look amazing every single day. Instead of taking time out of your day to manage your website, social pages, and existing customer marketing… We do it for you. All you have to do is sign up and our team will walk you through everything that is going to happen daily to market your business online. You simply approve the key elements and we get to work.
You’re about to finally be free of all the Digital Marketing work and your Business is going to start growing daily because of the work we do for you.
Within a couple of days from the time you sign up, you’ll be contacted by an onboarding specialist from our company. They’ll walk you through what we need to get from you to do our job and answer any questions you have along the way.
We’re here to help make growing your business easier and it all starts with making sure you have a person at our agency that you can always get a hold of.
That’s not a problem.
Unlike a lot of Digital Marketing Agencies you might have run into, we don’t have any need to lock you into a long contract. Our clients are in full control of their service. That (and the fact that the System works so well) are why our clients never want to leave our service. It works and makes their lives easier (without needing to lock them down into a contract).
Most agencies try to sell you some innovative marketing hacks. The truth is, there are no hacks for long term success.
To be successful in the long term, you must provide great value. Our services are designed to help you communicate that value to your clients.
Our experienced team will help you identify and amplify your unique selling points, and focus on that with your R.O.I. Profit Playbook. Just this clarity itself makes your marketing smarter and more efficient.
Every single month, we send out highly relevant offers to your existing customers. This email and/or text will remind them that you’re still around and that they should come in and do more business with you. It’s a powerful way to remind them why they love you and get new business through the door every single month (without you having to do anything extra for it to happen… We’ll take care of it for you).
Of course!
You’re still in full control of all of your business’ assets. Our service runs in the background and makes sure that you never feel like you have to posts on your social network pages again. That said… You may have something that you want to post and you can do that anytime (the same way that you always have) without interrupting anything that we’re doing for you.
Simply Put, We Know How to Make Businesses Grow!
STOP LOSING CLIENTS THAT SHOULD BE YOURS...
Got More Questions Before You Sign Up? Book A Q&A Strategy Call!